Set up by the National Aquarium Workshop and the BIAZA Aquarium Working Group, the Big Fish Campaign raises awareness of the issues caused by keeping large fish in unsuitable home aquariums. After research revealed that 11 UK aquariums were asked to rehome 144 oversized fish in just 4 months, the campaign needed a bold new look to reach a wider and younger audience. The refreshed identity brings energy and clarity to a serious issue, encouraging responsible fishkeeping through accessible, engaging design.
