Beauty & the Bees is a concept for a brand collaboration between Gisou and Beevive, pairing beauty with purpose in a limited-edition box containing a honey-infused lip oil and a bee revival kit. With the tagline “Revive yourself. Revive bees,” the campaign bridges the gap between self-care and conservation. I imagined the hybrid brand across print and digital platforms, designing brand assets and a fresh modern palette that invites the beauty world to engage with environmental issues, and helps nature conservation speak more fluently to the social media generation.
